Technology Made Human

A weight loss application that tackles one of the hardest problems in digital health: why do people fail at diets even when they know what to do? Built with wellness consultants Emergency Happiness to address the psychological barriers, not just the calorie math.

The challenge was not to create just another tracking app – it was designing a system that keeps people committed over months when motivation fades. We built an hourglass visualization that makes abstract weight loss feel tangible and inevitable, implemented a food planning system that lets users set boundaries without triggering all-or-nothing thinking, and integrated AI coaching that provides support exactly when users need it most.

The technical complexity – natural language parsing for log entries, ensemble pattern-matching for personalized guidance retrieval, dual-fallback AI infrastructure – exists entirely in service of removing friction from the user experience. Users describe it as "finally, something that works" because the engineering solved the real problem, not just the obvious one.

End-to-end consulting for a legal technology startup building an AI system to help users navigate the American legal system without attorneys. The challenge was creating something that could actually work: legally compliant, technically sound, and genuinely helpful rather than dangerously oversimplified. Dimi Georgiev led the strategic consulting, compliance mapping, and technical architecture for this project.

On the legal front, we mapped compliance requirements, liability considerations, and the distinction between legal information versus legal advice. On the technical side, we architected a RAG system specifically for legal documents, solving problems like how to structure case law for computation, how to match user queries in plain English to formal legal terminology, and how to maintain citation accuracy when synthesizing information across multiple sources.

We prototyped the core infrastructure: a web application with Claude integration, a curated database of legal documents and forms, pattern-matching algorithms that could identify which jurisdiction and document type a user needed, and a retrieval system that could surface relevant precedent without hallucinating citations. Building a system that can reliably guide someone through actual legal procedures without creating liability is hard work.

For emergencyhappiness.org, we designed the main site with integrated calendar booking so potential clients can schedule sessions without email back-and-forth, implemented email marketing automation to nurture leads through the Happy Habits campaign, and connected multiple payment processors to handle different client preferences and sliding scale offerings.

For emergencyhappiness.store, we developed a WooCommerce storefront that extends their digital presence into product sales.

The core challenge was creating a cohesive operational system where all these pieces – booking, email automation, payment processing, CRM, product sales – work together as one integrated platform rather than a collection of disconnected tools. Two domains, multiple backends, seamless user experience across services and products.